Lethal Likes: From Gladiators to Digital Challenges

Have you noticed how pain, risk, and even death have always had an audience? Since ancient times, humanity has turned suffering into spectacle. Roman gladiators, medieval duels, public executions, reality shows… and now, TikTok and Instagram.

The film Gamer (2009) pushed this logic to the extreme: real people controlled like avatars by remote players, losing autonomy before a global audience. It looks like science fiction — but is it really that far from our reality?

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God, Homeland and Family: the new fa(ith)ke news

If you think phrases like God, Homeland and Family are just dusty memories from history books, think again. This slogan, born in twentieth-century European fascism, has come back with force in several countries – and today it shows up in hashtags, memes, and digital chain messages. In Brazil, it found new life in the Nazifascismbolsonarist regime, showing how old words can be recycled and turned into modern political weapons.

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What’s the mistura today?

Have you ever heard someone ask: “What’s the mistura today?”
If you grew up in São Paulo, Minas Gerais, or many other regions of Brazil, that phrase probably sounds familiar. Mistura is how millions of families refer to the protein part of the meal that goes with rice and beans: meat, egg, chicken, fish… it doesn’t matter which one.

But is this word just a popular custom, or does it carry something deeper?

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Refusing to Play With God Transforms Believers into NPCs

Have you noticed how many religions work just like games?
There are levels (from ordinary believer to pastor, bishop, or guru), missions (prayers, fasts, pilgrimages), invisible scoring (good deeds, tithes, hours in worship), and even epic rewards: healing, prosperity, salvation, enlightenment.

Sound familiar? It’s almost like an online game.

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Fetal Memory

A few years ago, I had a dream that changed my life.
In the dream, I was inside my mother’s womb. I felt the warmth of the water, soft colors floating around me, and sounds that touched my whole body. But suddenly, the scene shifted: a weight, a pain, a violence. The feeling was so strong that, when I told my psychologist, I could only say:
“It was as if I were being violated through her.”

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Puzzlefication: How the Brain Creates New Ideas

Have you ever had that “Eureka!” moment, when suddenly everything makes sense? Maybe the answer to a problem, a forgotten memory, or even a creative idea that seemed to appear out of nowhere. What happens there isn’t magic – it’s a natural brain process I call puzzlefication.

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American Sign Language or Sign American Language?

Have you ever stopped to think about the name LIBRAS? Many people repeat it without question: “Língua Brasileira de Sinais” (Brazilian Sign Language). It sounds simple, but behind this acronym lies a history of linguistic, political, and cultural violence. Look at this:

a) LISBRA: in Brazilian Portuguese – Língua de Sinais Brasileira
in English: Brazilian Sign Language;

b) LIBRAS: in Brazilian Portuguese – Língua Brasileira de Sinais
in English it would be something like
Sign Brazilian Language.

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The Bible Inspired by the Orishas

What if the most widely read book in the world could be told in a different way?
What if, instead of a rigid and distant narrative, the story of creation were retold with the colors, rhythms, and symbols of the Orishas?

That was the question that gave birth to The Bible Inspired by the Orishas. A project born out of listening to a deep pain: that of a young Deaf boy who longed to read the Word without depending on interpreters, without mediators, in his own language. He wanted to feel close to god directly, without filters. His words struck me like lightning: “I don’t want to be a slave to interpreters. I want to know what god really said.

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Goetia Kids: Spiritual Diversity in Childhood

When we hear the word Goetia, many people immediately think of fear, mystery, or even something forbidden. But… what if we could look at it differently?

Goetia Kids was born with exactly this intention: to transform a tradition often surrounded by taboo into something creative, poetic, and accessible for children and families. Instead of reinforcing horror stories, the project reimagines the classical characters of the Goetia in dialogue with figures from mythologies, legends, and folk traditions from around the world. In this way, they appear as curious, unique beings – always welcomed with care and kindness.

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Boys get joysticks. Girls get dolls

What if all of this were about pleasure, power, and control over the body?

Boys wear blue. Girls wear pink.
Boys get joysticks. Girls get dolls.

It may seem like a silly stereotype – and it is. But it’s also a deep reflection of a much older symbolic logic. A logic that, for centuries, has dictated who gets to control, who gets to care, who gets to desire.

This text is not about toys. It’s about what toys teach us about the body, pleasure, power, and affection. It’s about the subtle (yet powerful) ways technology, consumption, and culture have been shaping human desire for millennia – a phenomenon I’ve come to call affective-erotic substitution.

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